“Vogue is a very beautiful magazine, an institution, and I learned so much working there … You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different. The page has been turned … It’s time to find something new, something fresh — for me and for the readers.”
To the left is a mock-up of what we can expect for the magazine to look like, but it’s not the actual magazine, set to premiere in September 2012 at 288 pages. Of those, 100 are reserved for the cream of the fashion advertising crop: Chanel, Giorgio Armani, Cartier, Louis Vuitton and, of course, Gucci.
More recently, it was announced that the magazine is padding the masthead with industry heavyweights: Former Teen Vogue Accessories Director Shiona Turini confirmed to NYMag.com that she has joined Michaela Dosamantes on the market team for fashion and accessories. Turini started her new job May 10.